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Systems in Practice
A Blog for Thinking Modern Media Operators


Architecting for the 100,000-Asset Era: How To Achieve Content Compliance with Zero Added Headcount
In the legacy broadcast world, compliance was a manual, frame-by-frame endeavor managed by massive "Standards and Practices" (S&P) departments, which were rooms full of people whose entire job was to watch every second of video to ensure it met legal, regulatory, and advertiser standards. In the high-volume streaming world of 2026, that model is an operational suicide mission. If you are a streaming distribution network today, your volume of content is way, way too high to ma
Rebecca Avery
23 hours ago6 min read


Did the Trump Administration Kill DEI?
Executive Summary: From the outside, it looks like DEI rose fast and then died just as quickly, taken out by Trump‑era politics and corporate backpedaling. But when you zoom out, DEI is less a fad and more a running argument about who gets access to opportunity, who gets represented, and what companies are actually optimizing for. The real question is not whether Trump “killed” DEI, but whether he forced it to drop the branding and go back to what it has always been: a mix of
Rebecca Avery
Dec 29, 20256 min read


Getting Back on Track: What to Do After Your Streaming Transformation Crashes and Burns
Executive Summary: Your transformation failed. Research from firms like McKinsey and BCG has consistently found that around 70% of digital transformations fail to meet their objectives. Here's what probably happened: You chased technology instead of solving business problems. You tried to do everything at once. Your team was already stretched thin, and you asked them to execute a revolution on top of their day jobs. Leadership promised commitment but disappeared when things g
Rebecca Avery
Dec 1, 20257 min read


Streaming’s Dry Era Sucks: Here’s How to Turn Lean Times into Leverage
Executive Summary: This is a hard downturn. People have lost jobs. Projects have stopped midstream. Capital has pulled back. It is the hardest operating period streaming has faced since the early digital transition, and it is showing who really understands their own systems. When the money slows, broken processes become more visble. The companies that fix them now will be the ones still standing when capital returns. Research from Harvard Business Review shows that constrain
Rebecca Avery
Nov 11, 20256 min read


The Sandbagger: When Performance Theater Becomes Theft
Executive Summary: Media operations live or die on deadlines. One misstep in ingest, one missed metadata check, one scheduling slip, and suddenly ad breaks vanish, launches stall, and millions of dollars leak out the door. This article explores the danger of the sandbagger : the person who thrives on optics over output. They underdeliver, create chaos, and then try to position themselves as indispensable. Media is particularly vulnerable to sandbaggers because of its fragile,
Rebecca Avery
Sep 17, 20255 min read


Four Zero-Cost Moves CEOs Can Make to Contain Revenue Today
Executive Summary: The biggest revenue leaks in media companies don’t come from technology failures or metadata gaps. They come from misaligned goals, unfocused meetings, and communication habits that fragment attention. The good news? These are also the easiest leaks to fix, and they don’t cost a dime. By resetting meeting culture, aligning next-year goals, structuring communication, and auditing project ownership, CEOs can contain revenue leaks immediately. Why Zero-Cost Le
Rebecca Avery
Sep 4, 20254 min read


Now There’s a Way to Measure an Elusive KPI: Revenue Leakage
I built OpsPilot™ because I wanted to give structure to something I have watched drain value from media companies for nearly two decades. That same motivation is why I founded Integration Therapy : to help companies identify and contain the revenue they are already earning but not fully realizing. Over the years, I’ve had a uniquely broad vantage point. I’ve worked the entire supply chain of production, from early-stage development and writing, through technical operations,
Rebecca Avery
Sep 3, 20255 min read


For Content Processors, Client Satisfaction Has a Price. Here's How to Manage It.
Summary: Distribution operations and content processing facilities operate in a high-pressure, margin-tight business. Their role in the...
Rebecca Avery
Aug 18, 20253 min read


Legacy Drag: How Broadcast Habits Are Slowing Down Your Streaming Ops
Summary: As traditional media companies continue to invest in streaming, many of them are bringing their broadcast-era infrastructure,...
Rebecca Avery
Aug 18, 20254 min read


No Strategy/Bad Strategy: How Misalignment Kills Streaming Revenue
Summary: One of the largest sources of revenue leakage in streaming organizations is strategic misalignment. From boardroom goals that...
Rebecca Avery
Aug 18, 20254 min read


Metadata Moves That Make Money: 5 Ways to Fix Revenue Leaks Before They Sink You
Most media teams think their metadata is “good enough.” Assets are findable. Rights are mostly tracked. Delivery issues are...
Rebecca Avery
Jun 16, 20254 min read


Media Management vs Content Operations: A Strategic Guide for Streaming & Production Leaders
Summary: Media management and content operations get tossed around like interchangeable buzzwords, but they do very different jobs, and...
Rebecca Avery
Jun 10, 20253 min read


Your Team's Moral Framework is Slowing You Down
Summary: This article explores how leaders can apply the well-established framework of moral development: pre-conventional,...
Rebecca Avery
Jun 10, 20255 min read


The Organizational Trauma of Layoffs
Prologue: Why I’m Telling You This I don’t use the word "trauma" lightly. 2025 marks eleven years that I’ve been learning how to...
Rebecca Avery
May 22, 202512 min read


Integration Therapy Turns One: What a Year of Building Taught Me
Summary: This week marks one year since I launched Integration Therapy, a company I built after realizing I no longer wanted to prop up...
Rebecca Avery
May 12, 20254 min read


BAH HUMBUG! Entrenched Leadership in Media's Digital Transformation
Summary: Even brilliant, seasoned execs can become barriers to digital transformation in streaming, TV, and film - not out of malice,...
Rebecca Avery
May 7, 202520 min read


How to Assess Your Media Supply Chain for AI (and Actually Implement It)
Summary: AI can scale operational excellence, or it can weaponize dysfunction. To assess whether your media supply chain is AI-ready,...
Rebecca Avery
May 7, 20258 min read


What Roku Sees Coming That Most Media Companies Don’t: Metadata Is the Key to Dominance
Summary: Roku isn't building the future of streaming yet, but they're studying the blueprints. By focusing on metadata and positioning...
Rebecca Avery
Apr 7, 20256 min read


When Cultures Collide: A Leadership Reflection on Alignment, Power Distance, and Trust
Summary: This article offers a reflection on what tends to go wrong when two culturally distinct organizations merge without intentional...
Rebecca Avery
Apr 4, 20256 min read


You're Not Netflix and That's Good
Summary: Media executives often ask, “How does Netflix do it?” as if there's a one-size-fits-all blueprint for scaling. But Netflix's...
Rebecca Avery
Mar 28, 20254 min read


Metadata: The Hidden Engine of Media Success
Rebecca Avery Owner and Principal Strategy Partner, Integration Therapy Chair, Metadata Working Group, SVTA Executive Summary Content...
Rebecca Avery
Mar 25, 20254 min read


AI Is Not the Problem. Your Workflow Might Be.
Summary: The media industry is in the middle of an AI revolution. But many organizations are experiencing friction, not progress. This...
Rebecca Avery
Mar 24, 20253 min read


Operational Efficiency Isn’t a Buzzword. It’s a Backbone.
There’s a quiet shift happening in the media industry. It’s not about the latest tech trend or a flashy new workflow tool. It’s something...
Rebecca Avery
Mar 18, 20253 min read
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