A Boutique Practice Led by an Operator Who's Worked Every Link
of the Media Supply Chain
Bringing SVP-level responsibility to your operational challenges.
About Integration Therapy
Integration Therapy exists for streaming operators who are done guessing why their systems keep misfiring. For twenty years, I saw the same pattern repeat across networks: strategy, operations, technology, teams, and capital were all making big bets on different assumptions. Growth slowed, risk hid in the seams, and revenue leaked away before it could hit the profit line.
I founded this practice so operators have a partner who understands that complexity and can stabilize the organizational nervous system fast enough to protect tomorrow’s goals.
The Lens: How the System Fits Together
This framework is the foundation of every engagement, whether you are a scaling startup or a global network.
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Metadata – The shared foundation that connects how content is described, tracked, monetized, and governed.
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Strategy – The bets you’re making and the priorities that guide them.
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Operations – The workflows, handoffs, and capacity that move work from idea to on‑air/on‑platform.
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Teams – The people doing the work, how they’re structured, and how they communicate.
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Technology – The tools, data, and automation that are supposed to support the work.
About Rebecca Avery, Owner & Principal
Rebecca built Integration Therapy after two decades of building, fixing, and scaling content operations inside major media companies. She’s worked every link of the supply chain, from
2 a.m. delivery emergencies to SVP-level responsibility for global streaming operations. The patterns your teams are living with: misaligned agendas, inconsistent metadata, and processes that slow everyone down, are familiar to her, not theoretical.
Industry leadership & Executive Track Record
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SVP, Head of Global Digital Content Operations at TelevisaUnivision.
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VP, Head of Global Content Operations at Allen Media Group.
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Director of Content Operations at Pluto TV (Early hire #42).
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Chair, Metadata Working Group at Streaming Video Technology Alliance (SVTA).
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Frequent Speaker on operational efficiency, metadata strategy, and systems design for media companies.
Strategic Engagements & Foundations
A methodology forged in high-stakes environments where "tech" and "ops" meet.
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[SYSTEM ARCHITECTURE] Ovation TV: Led the migration of a legacy physical library to the cloud, architecting the metadata logic in partnership with the engineering team.
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[OPERATING MODEL OVERHAUL] Confidential Client: Realigned a creative-media services firm's client mix and internal org structure to restore project reliability and profit.
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[SUPPLY CHAIN & METADATA] 2G Digital: Optimized vendor workflows to increase throughput by 25% and secure preferred-vendor status with major streamers.
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[AI & ETHICAL LEADERSHIP] E.W. Scripps: Provided senior leadership with an operationally grounded framework for supporting neurodiversity while scaling AI initiatives.
NAB 2025
Rebecca and Ruby
SVTA 2025
Professional Affiliations
Member
Subject Matter Expert;
Chair, Metadata Working Group
Company Member
What Integration Therapy does (and doesn’t do)
What We Do:
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Diagnose operational friction: We find the silos, handoffs, and misalignments that leak profit.
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Align teams, tech, and metadata: We connect the operational dots so everyone pulls in the same direction.
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Deliver clear, practical recommendations: Actionable steps your team can execute without a translator.
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Support execution when you need it: You choose whether we hand off the plan or stay to guide the rollout.
What We Don’t Do:
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No report mills: You won’t get bloated decks or recycled audits.
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No quick-fix theater: We address the structural causes behind the symptoms.
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No tool selling: We are tech-agnostic; our incentives stay aligned with your outcomes.
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No disruptive "big bang" transformations: We don’t blow up teams or create unnecessary disruption to justify our role.
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No dragging things out: Diagnostics are tight and work moves fast.