An Operator, Not a Consultancy
The experience of an entire practice. The accountability of one person.
What Integration Therapy Is
I help streaming companies find and fix the operational misalignments that leak profit. Mismatched contracts, disconnected teams, manual workarounds where automation should be, vendor relationships that made sense two acquisitions ago.
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I've done this from the inside. I've held SVP and VP-level responsibility at companies like Pluto TV, TelevisaUnivision, and Allen Media Group. The problems I diagnose for clients are problems I've already solved in my own operations.
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Four services. Four levels of depth. You choose what fits.
What Integration Therapy Does
(and Doesn’t Do)
What I Do
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Find where the operation is costing you.
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The gaps between your strategy, your systems, and your teams.
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Give you a plan with numbers on it.
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Every recommendation is tied to a dollar amount. You know what each fix is worth before you decide whether to do it.
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Build your team's ability to run it.
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Playbooks, dashboards, quality gates, trained people. The goal is to make myself unnecessary.
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Stay as long as you need, and not a day longer.
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From a single 90-minute session to an ongoing advisory retainer. You choose the depth. The engagement ends when your team is ready.
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What I Don't Do
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No report mills.
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You won't get a 200-page deck that sits on a shared drive.
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No quick-fix theater.
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I address the structural causes behind the symptoms.
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No tool selling. I'm technology-agnostic.
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My recommendations aren't shaped by a vendor relationship.
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No big-bang transformations.
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I don't blow up what's working to justify a bigger engagement.
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No dragging it out.
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Diagnostics are tight and work moves fast. Weeks, not quarters.
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About Rebecca Avery, Owner & Principal
I built Integration Therapy after building, fixing, and scaling content operations inside startups and major media companies. I've worked every link of the supply chain — from overnight delivery emergencies to global operations leadership spanning the U.S. and Latin America.
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Based in Santa Monica, California — the stretch of coast where Hulu launched, where Pluto TV scaled, and where much of the streaming industry still constantly innovates.
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The patterns I diagnose for clients are patterns I've lived with. Misaligned agendas, inconsistent metadata, processes that slow everyone down. I've fixed them at startup scale, at hypergrowth, and at enterprise. The recurring failure modes are remarkably consistent across the industry. That pattern recognition is what I sell.
Career Highlights:
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SVP, Head of Global Digital Content Operations — TelevisaUnivision
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VP, Head of Global Content Operations — Allen Media Group
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Director, Content Operations — Pluto TV (hire #42)
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Operations Advisor — 2G Digital
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Chair, Metadata Working Group — Streaming Video Technology Alliance (SVTA)
NAB 2025
Rebecca and Ruby
SVTA 2025
Professional Affiliations
Member
Subject Matter Expert,
Metadata Working Group
Company Member
How I See Your Operation
Every engagement starts with the same question: where are the disconnections between these five layers?
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Strategy — The bets you're making and the priorities behind them.
Operations — The workflows, handoffs, and capacity that move work from plan to platform.
Teams — The people doing the work, how they're organized, and how they communicate.
Technology — The tools, data, and automation that are supposed to support everything above.
Metadata — The connective tissue. How content is described, tracked, monetized, and governed across every system.
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When these five layers are aligned, the operation runs. When they're not, you get the symptoms everyone can see — flat margins, slow launches, monetization errors — without anyone being able to point to the cause.
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That's what I find.
