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Systems in Practice
A Blog for Thinking Modern Media Operators
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Streaming’s Dry Era Sucks: Here’s How to Turn Lean Times into Leverage
Executive Summary: This is a hard downturn. People have lost jobs. Projects have stopped midstream. Capital has pulled back. It is the hardest operating period streaming has faced since the early digital transition, and it is showing who really understands their own systems. When the money slows, broken processes become more visble. The companies that fix them now will be the ones still standing when capital returns. Research from Harvard Business Review shows that constrain

Rebecca Avery
Nov 11, 20256 min read


Did the Trump Administration Kill DEI?
Executive Summary: From the outside, it looks like DEI rose fast and then died just as quickly, taken out by Trump‑era politics and corporate backpedaling. But when you zoom out, DEI is less a fad and more a running argument about who gets access to opportunity, who gets represented, and what companies are actually optimizing for. The real question is not whether Trump “killed” DEI, but whether he forced it to drop the branding and go back to what it has always been: a mix of

Rebecca Avery
Oct 16, 20256 min read


The Sandbagger: When Performance Theater Becomes Theft
Executive Summary: Media operations live or die on deadlines. One misstep in ingest, one missed metadata check, one scheduling slip, and suddenly ad breaks vanish, launches stall, and millions of dollars leak out the door. This article explores the danger of the sandbagger : the person who thrives on optics over output. They underdeliver, create chaos, and then try to position themselves as indispensable. Media is particularly vulnerable to sandbaggers because of its fragile,

Rebecca Avery
Sep 17, 20255 min read


Your Team's Moral Framework is Slowing You Down
Summary: This article explores how leaders can apply the well-established framework of moral development: pre-conventional, conventional, and post-conventional thinking, to better understand team dynamics and make smarter, more humane management decisions. Rather than using values as a hiring filter alone, this approach encourages leaders to align roles with how individuals make decisions under pressure. Drawing from personal experience, industry examples like Netflix, and o

Rebecca Avery
Jun 10, 20255 min read


The Organizational Trauma of Layoffs
Prologue: Why I’m Telling You This I don’t use the word "trauma" lightly. 2025 marks eleven years that I’ve been learning how to recover and properly manage my PTSD. Four years of trauma therapy led into executive coaching, and that eventually brought me to where I am today - a few months away from completing my master’s degree in organizational management and leadership. I grew up in a house governed by abuse. The man who abused us manipulated pain and fear like a toolset. H

Rebecca Avery
May 22, 202512 min read


Integration Therapy Turns One: What a Year of Building Taught Me
Summary: This week marks one year since I launched Integration Therapy, a company I built after realizing I no longer wanted to prop up broken systems inside legacy media orgs. In the past 12 months, I’ve lived through personal loss, global travel, industry milestones, and the slow, surreal shift from consultant to founder. I’ve made mistakes, built frameworks, started developing IP, and learned more than I ever expected about time, values, and what it really means to build

Rebecca Avery
May 12, 20254 min read


BAH HUMBUG! Entrenched Leadership in Media's Digital Transformation
Summary: Even brilliant, seasoned execs can become barriers to digital transformation in streaming, TV, and film - not out of malice, but from a potent mix of success bias, fear of failure, and good old-fashioned institutional drag. Through empathy and experimentation (think pilot programs, cross-generational teams, and well-aligned incentives), change agents can work with legacy leaders to phase in transformation without blowing everything up. This article includes Disney a

Rebecca Avery
May 7, 202520 min read


When Cultures Collide: A Leadership Reflection on Alignment, Power Distance, and Trust
Summary: This article offers a reflection on what tends to go wrong when two culturally distinct organizations merge without intentional alignment. Drawing from firsthand leadership experience inside one such global media merger, I explore how power distance, unclear strategy, and reactive communication can quietly erode collaboration, trust, and morale. Using foundational theories from organizational behavior, I outline a pattern of dysfunction that can emerge in the worst-c

Rebecca Avery
Apr 4, 20256 min read
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