Transforming Media Operations
Into a Competitive Advantage
“Rebecca provided a clear path forward without adding complexity. Within weeks, we saw faster delivery and improved alignment across teams.”
— Chief Operating Officer (Confidential)
The Engagement Model
Every engagement begins with a low-cost diagnostic: A focused look at your operations to identify strengths, friction points, and hidden risks. Within two weeks, you’ll get a set of clear, actionable recommendations tailored to your business. If the diagnostic reveals a strong fit and clear path, we can move quickly.
If we move forward:
• I’ll assemble a right-sized project team and be ready to begin within two weeks.
• I stay involved from start to finish: No junior handoffs, no ghosting, no churn-and-burn.
• I limit the number of active projects to ensure availability for clients and the quality of my work.
Why Choose Integration Therapy?
Core Services
1. Metadata Intelligence
Metadata is not a delivery detail, it's a revenue engine. I build metadata frameworks that drive discoverability, automation, compliance, and rights management. The systems I design are durable, scalable, and built to serve the entire business.
I have written specifications that became foundational to streaming workflows, and led large-scale unification projects across fragmented data sources.
Services may include:
• Metadata strategy aligned with business goals
• Schema design, clean-up, and normalization
• Rights metadata reconciliation
• Delivery specification design and documentation
• Governance frameworks and best practices
2. Content Operations Strategy
When operations break, content and revenue fail to flow. I help companies rebuild the workflows, roles, and systems that move content from pitch to publish.
That might include untangling a broken handoff, fixing a tool that no longer fits, or making sure your vendors deliver what they promised. Solve the root problem, then build for scale.
Services may include:
• Process mapping and redesign
• Role clarity and workflow handoffs
• Vendor accountability frameworks
• Operational playbooks and team training
• Tool integration and implementation planning
3. Executive Advisory
I work directly with CEOs, boards, and operational leaders to align execution with strategy. My job is to surface what’s slowing you down, prioritize what matters, and guide your teams through change without burning them out.
You get clarity, momentum, and no fluff. No long decks, no unnecessary meetings, no handoffs to junior staff. What you do get is the expertise you need to move forward with confidence.
Services may include:
• Strategic and tactical assessments with clear recommendations
• Ongoing or fractional advisory support
• Strategic planning across product, content, and ops
• Board-level insight into risk, readiness, and growth
• Operational planning for scale, restructuring, or M&A
4. Technology Integration Consulting
Your technology should support the work, not get in the way. I help companies evaluate their tools, clarify what each platform is responsible for, and design a technical business solution that supports both creative output and business growth.
Before you invest in anything new, I make sure you are getting the full value from what you already have.
Services may include:
• Tech stack audits and system mapping
• Workflow and compatibility gap analysis
• Tool rationalization and rollout planning
• Cross-functional alignment between tools and team structure
• Vendor evaluations and stakeholder and CTO alignment