Media Companies Don't Get to Choose Between Scaling and Reinventing
They have to do both. Here's how it ended.
"I had the pleasure to work with Rebecca for four years at Pluto TV, through the awkward stage of searching for product-market fit all the way through our hypergrowth phase and acquisition by Viacom. Rebecca cares deeply about her work and the people she works with and I recommend her highly."
— Tom Ryan, Co-Founder & CEO, Pluto TV
TelevisaUnivision
$4M saved in 60 days. Four supply chains consolidated in 90.
A major merger had created two companies trying to operate as one — four separate pipelines, duplicated vendor contracts, no unified metadata between broadcast and streaming. Costs were running way ahead of the merger model. As SVP and Head of Global Digital Content Operations, I led a 40-person organization across the U.S. and Latin America to unify it.
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$4M in hidden waste eliminated in 60 days
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4 supply chains → 1 integrated pipeline in 90 days
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$3.2M vendor fee avoided by building the fix in-house
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$844K in redundant contracts canceled
Pluto TV
From employee #42 to a $340M exit.
There was no content operation — no supply chain, no metadata framework, no scalable process. I was hire #42 and built it from scratch as Director of Content Operations, from Series A through hypergrowth to acquisition readiness.
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Throughput tripled: 350 → 1,000+ assets/day
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Vendor spend cut 50% in 90 days
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200 content providers aligned on metadata in 8 weeks
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Led operational diligence for the $340M Viacom acquisition
Allen Media Group
Monetization errors cut from 40% to under 5%.
Launch capacity quadrupled.
Allen Media Group owned production companies, broadcast networks, local stations, streamers, and the Weather Channel — but the end-to-end FAST channel operation across all those verticals wasn't owned by anyone. Ad inventory wasn't getting filled. The same ads were running on repeat. Ad triggers weren't firing. As VP and Head of Global Content Operations, I took an existing three-person team, re-leveraged existing technology, and built an automated monitoring system across 500+ FAST channels — no additional overhead cost.
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Monetization errors: 40% → under 5% in 30 days
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Launch capacity: 10 → 40+ channels per week
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87% reduction in ad fill errors
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Zero additional headcount — built with existing team and technology
2G Digital
Delivery time down 35%. Throughput up 25%.
A processing vendor needed to increase throughput and position itself as a top-tier partner for major AVOD platforms. As Operations Advisor, I consolidated redundant processing steps, added schema validation gates, and tightened alignment with Pluto TV's delivery expectations.
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Delivery time reduced by 35%
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Throughput increased 25% with the same headcount
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Secured preferred-vendor status with Pluto TV
Confidential Client
A clarified operational identity and a KPI framework tied to financial targets.
A creative-media firm struggling with project reliability and execution strain. The client/talent mix was mismatched, causing chronic delivery problems. As COO Advisor, I performed a root-cause assessment, facilitated a strategic pivot to high-value work, and secured an external vendor ecosystem for commodity tasks.
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Reduced internal strain
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Clarified the operational identity
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Built a KPI framework tying daily activity to financial targets
E.W. Scripps
A recognized voice on neurodiversity and AI in media workforces.
Invited to speak at the E.W. Scripps Social Impact Summit on how AI can enrich the workplace experience for neurodivergent professionals. Selected for subject matter expertise in workforce development for media companies, and for lived experience with PTSD, an acquired neurodiversity.
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Delivered operationally grounded workflows connecting AI tools, neurodivergent strengths, and media workflow design
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Distinguished boundaries between organizational responsibility and role clarity, considering ethics and practical realities
Ovation TV
A legacy physical library digitized for multi-platform distribution.
A heritage network sitting on a physical media library that couldn't support modern digital distribution. As Digital Content Manager, I designed the foundational metadata schema and supply chain workflows to transition from tape-based operations to a modern, digital-first distribution model.
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Digitized the network's core assets
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Enabled the first wave of multi-platform distribution
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Set the stage for long-term operational efficiency
Wall of Fame
[Strategy & Unification]
"Integration Therapy brought clarity and unification to our team... enabled us to address the underlying issues affecting our operations."
— Raymond Hussain, Co-Founder & COO, Heartbeat Media
[Versatility & Reliability]
"I was impressed by her ability to handle many tasks at once... she always goes the extra mile to be helpful."
— Chris Kimbell, Co-Founder, Kin Community
