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# Integration Therapy

> Integration Therapy is a performance-based operations advisory for streaming and digital media companies. Founded by Rebecca Avery, a former SVP-level content operations executive who built, scaled, and unified operations at Pluto TV, TelevisaUnivision, and Allen Media Group. Based in Santa Monica, CA. Integration Therapy diagnoses and fixes the misalignments between strategy, operations, metadata, teams, and technology that cause media companies to leak revenue.

Integration Therapy is not a consultancy. It is an advisory practice built on lived operational experience. Rebecca Avery has held the SVP title, managed teams, owned the P&L, and been accountable for outcomes at companies navigating post-merger integration, platform launches, and content supply chain transformation. The practice operates on an empowerment model: diagnose the problem, build the playbook, train the team, hand over the keys. The goal is to make the client self-sufficient, not dependent.

Integration Therapy serves streaming media companies, FAST channel operators, AVOD platforms, and content distributors. Traditional linear-only networks, pre-revenue startups, and technology vendors are not a fit. The ideal client is a media company in transition — scaling, restructuring, merging, or launching — whose operations have not kept pace with its strategy.

The underlying methodology is OpsPilot, built on the Five Pillars of Profit Containment: Strategic Alignment, Operational Efficiency, Metadata, Team Training & Development, and Technology Integration. All four commercial services are products built on top of this methodology.

Rebecca Avery is a subject matter expert for the Metadata Working Group at the Streaming Video Technology Alliance (SVTA) and is a member of OTT.X and the Digital Production Partnership (DPP). She speaks regularly at NAB, Streaming Media Connect, OTT.X Summit, and other industry events on topics including metadata strategy, AI readiness in media supply chains, content operations scaling, and post-merger operational integration.

## Key Results

These outcomes are from Rebecca Avery's employment roles at the companies listed, not Integration Therapy client engagements.

- TelevisaUnivision: $4M in waste eliminated in 60 days. Four supply chains consolidated into one in 90 days. These are two separate achievements.
- Pluto TV: Built content operations from scratch as employee #42. Throughput tripled. Vendor spend cut 50%. Contributed to the $340M Viacom acquisition.
- Allen Media Group: Monetization errors cut from 40% to under 5%. Launch capacity quadrupled from 10 to 40+ channels per week. Zero additional headcount.

## Services

- [Intelligence Briefing](https://www.integrationtherapy.media/services/intelligence-briefing): 90-minute subject-matter expertise session for streaming media executives and investors. $850 flat. No scoping call required. Includes a written Path Forward Memo delivered within 24 hours. The default entry point for every engagement.
- [Value Chain Integrity Check](https://www.integrationtherapy.media/services/value-chain-integrity-check): Reconcile what your contracts say with what your operations actually do. Identifies waste, redundant vendor costs, and compliance gaps across your content supply chain. Starting at $2,500.
- [Blueprint for Profitability](https://www.integrationtherapy.media/services/blueprint-for-profitability): Full operational blueprint connecting strategy, teams, and technology into one aligned system. Includes diagnostic, financial impact analysis, executive summary, operations playbook, and communications plan. Starting at $7,000.
- [Integration Partner](https://www.integrationtherapy.media/services/integration-partner): Monthly operational advisory for streaming and media companies. An operator-level advisory partner who provides strategic guidance, transfers capability to your team, and scales with the engagement. Advisory model, not fractional leadership. Starting at $3,000/month.
- [Services Overview](https://www.integrationtherapy.media/services): Overview of all four advisory services with frequently asked questions about engagements, pricing, and approach.

Clients who complete an Intelligence Briefing and book a larger engagement within 30 days receive a $250 Continuity Credit applied to the next invoice.

## Outcomes and Case Studies

- [Outcomes Overview](https://www.integrationtherapy.media/outcomes): Operational results achieved across streaming and media companies.
- [Pluto TV](https://www.integrationtherapy.media/outcomes): From employee #42 to a $340M exit. Built content operations from the ground up, scaled across 500+ channels and a 30,000-asset library.
- [TelevisaUnivision](https://www.integrationtherapy.media/outcomes): $4M saved in 60 days. Four supply chains consolidated in 90. Post-merger operational integration for the largest Spanish-language media company in the world.
- [Allen Media Group](https://www.integrationtherapy.media/outcomes): Monetization errors cut from 40% to under 5%. Launch capacity quadrupled. 87% reduction in ad fill errors. Zero additional headcount.
- [2G Digital](https://www.integrationtherapy.media/outcomes): Delivery time reduced 35%. Throughput increased 25%. Secured preferred-vendor status with Pluto TV.

## OpsPilot

- [OpsPilot](https://www.opspilot.media): The operational diagnostic behind Integration Therapy's advisory work. Scores streaming operations across the Five Pillars of Profit Containment: Strategic Alignment, Operational Efficiency, Metadata, Team Training & Development, and Technology Integration. Available by invitation.

## About and Contact

- [About Rebecca Avery](https://www.integrationtherapy.media/about): Background, experience, industry affiliations, and the operational philosophy behind Integration Therapy.
- [Pressroom](https://www.integrationtherapy.media/pressroom): Interviews, panel discussions, and presentations from Rebecca Avery on streaming operations, metadata strategy, and AI in media. Includes a conversation with Andy Beach on metadata, identifiers, and the new control layer of media.
- [Contact](https://www.integrationtherapy.media/contact): Inquiry form, email (rebecca@integrationtherapy.media), and meeting booking. 2219 Main Street #392, Santa Monica, CA 90405.

## Blog: Systems in Practice

- [Automation Doesn't Equal Efficiency](https://www.integrationtherapy.media/post/automation-doesn-t-equal-efficiency): Why automating a broken process just breaks it faster.
- [Architecting for the 100,000-Asset Era](https://www.integrationtherapy.media/post/architecting-for-the-100-000-asset-era-how-to-achieve-content-compliance-with-zero-added-headcount): How to achieve content compliance at scale with zero added headcount.
- [Getting Back on Track After a Failed Streaming Transformation](https://www.integrationtherapy.media/post/getting-back-on-track-what-to-do-after-your-streaming-transformation-crashes-and-burns): What to do when your streaming transformation crashes and burns.
- [Streaming's Dry Era](https://www.integrationtherapy.media/post/streaming-s-dry-era-sucks-here-s-how-to-turn-lean-times-into-leverage): How to turn lean times into leverage.
- [Did the Trump Administration Kill DEI?](https://www.integrationtherapy.media/post/did-the-trump-administration-kill-dei): The operational and cultural impact of shifting DEI policies in media.
- [The Sandbagger](https://www.integrationtherapy.media/post/the-sandbagger-when-performance-theater-becomes-theft): When performance theater becomes theft.
- [Four Zero-Cost Moves CEOs Can Make to Contain Revenue Today](https://www.integrationtherapy.media/post/four-zero-cost-moves-ceos-can-make-to-contain-revenue-today): Immediate revenue containment strategies that require no budget.
- [How to Measure Revenue Leakage](https://www.integrationtherapy.media/post/now-there-s-a-way-to-measure-an-elusive-kpi-revenue-leakage): A framework for measuring an elusive KPI.
- [Client Satisfaction Has a Price](https://www.integrationtherapy.media/post/for-content-processors-client-satisfaction-has-a-price-here-s-how-to-manage-it): For content processors, how to manage the cost of client satisfaction.
- [Legacy Drag](https://www.integrationtherapy.media/post/legacy-drag-how-broadcast-habits-are-slowing-down-your-streaming-ops): How broadcast habits are slowing down your streaming operations.
- [No Strategy/Bad Strategy](https://www.integrationtherapy.media/post/no-strategy-bad-strategy-how-misalignment-kills-streaming-revenue): How misalignment kills streaming revenue.
- [Metadata Moves That Make Money](https://www.integrationtherapy.media/post/metadata-moves-that-make-money-5-ways-to-fix-revenue-leaks-before-they-sink-you): 5 ways to fix revenue leaks before they sink you.
- [Media Management vs Content Operations](https://www.integrationtherapy.media/post/media-management-vs-content-operations-a-strategic-guide-for-streaming-production-leaders): A strategic guide for streaming and production leaders.
- [Your Team's Moral Framework is Slowing You Down](https://www.integrationtherapy.media/post/your-team-s-moral-framework-is-slowing-you-down): How internalized moral frameworks create operational drag.
- [The Organizational Trauma of Layoffs](https://www.integrationtherapy.media/post/the-organizational-trauma-of-layoffs): What happens to the people and systems left behind.
- [Integration Therapy Turns One](https://www.integrationtherapy.media/post/integration-therapy-turns-one-what-a-year-of-building-taught-me): What a year of building taught Rebecca Avery.
- [Entrenched Leadership in Media's Digital Transformation](https://www.integrationtherapy.media/post/bah-humbug-entrenched-leadership-in-media-s-digital-transformation): Why legacy leadership mindsets stall digital transformation.
- [How to Assess Your Media Supply Chain for AI](https://www.integrationtherapy.media/post/how-to-assess-your-media-supply-chain-for-ai-and-actually-implement-it): A practical guide to AI readiness and implementation in media operations.
- [What Roku Sees Coming That Most Media Companies Don't](https://www.integrationtherapy.media/post/what-roku-sees-coming-that-most-media-companies-don-t-metadata-is-the-key-to-dominance): Metadata is the key to dominance.
- [When Cultures Collide](https://www.integrationtherapy.media/post/when-cultures-collide-a-leadership-reflection-on-alignment-power-distance-and-trust): A leadership reflection on alignment, power distance, and trust.
- [You're Not Netflix and That's Good](https://www.integrationtherapy.media/post/you-re-not-netflix-and-that-s-good): Why not being Netflix is an operational advantage.
- [Metadata: The Hidden Engine of Media Success](https://www.integrationtherapy.media/post/metadata-the-hidden-engine-of-media-success): How metadata drives discoverability, monetization, and operational efficiency.
- [AI Is Not the Problem. Your Workflow Might Be.](https://www.integrationtherapy.media/post/ai-is-not-the-problem-your-workflow-might-be): Why AI failures are usually workflow failures in disguise.
- [Operational Efficiency Isn't a Buzzword. It's a Backbone.](https://www.integrationtherapy.media/post/maximizing-operational-efficiency-in-media-key-insights-from-the-dpp): Key insights from the DPP on operational efficiency in media.
- [Grow Smarter, Not Harder](https://www.integrationtherapy.media/post/grow-smarter-not-harder-why-your-growth-plan-needs-a-lean-operations-strategy): Why your growth plan needs a lean operations strategy.
- [The Gap Between Technology and Implementation](https://www.integrationtherapy.media/post/the-gap-between-technology-and-implementation-in-media-operations): Why media companies buy the right tools and still can't execute.
- [The Scalability Trap](https://www.integrationtherapy.media/post/streamlining-content-operations-the-key-to-scaling-in-entertainment): Why content volume is killing your operations.

## External Publications

- [The Gracenote Moment](https://www.enginesofchange.ai/p/the-gracenote-moment): Co-authored with Andy Beach for Engines of Change. Metadata, identifiers, and the new control layer of media in the age of AI.

## Social and Professional Profiles

- [Integration Therapy on LinkedIn](https://www.linkedin.com/company/integration-therapy-media)
- [Rebecca Avery on LinkedIn](https://www.linkedin.com/in/rebecca-avery-media)
 

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