Is Operational Friction Costing You Time, Revenue, or Platform Trust?

Metadata | Content Ops | Executive Strategy

What's Slowing You Down?

I assess five critical systems: Strategy, workflows, metadata, team capacity, and tech stack, to pinpoint friction and unlock performance without a full overhaul.

Start With A Diagnostic

Every engagement begins with a low-cost diagnostic: A fast, focused assessment to uncover friction, risk, and revenue leaks across your operations. Within two weeks, you’ll get clear, tailored recommendations that you can act on immediately.

See How It Works

“Rebecca’s expertise in content operations and ability to move between strategic and tactical thinking contributed to our growth and success.”
— Tom Ryan, Co-Founder & CEO, Pluto TV

“Rebecca gave me the tools to succeed and always had a clear perspective. I’d work with her again in a heartbeat.”
— Dennis Czajkowski, Director of Content Operations, TelevisaUnivision

See Real Results

Smiling woman with short blonde hair stands against a plain gray background. She is wearing a teal sweater.

About Rebecca Avery

A woman with blonde hair and glasses is speaking into a microphone while standing next to a projection screen. She is wearing a light pink blazer, black shirt, and dark jeans. The screen displays a slide titled “Healing the Bottom Line: Transforming Media with Integration Therapy,” with the name Rebecca Avery listed as Owner & Principal Strategy Partner at Integration Therapy Media. The event appears to be part of the OTT.X Members Breakfast at NAB Show. Logos for 3Play Media and SLJ Media are visible at the bottom of the screen.

About Integration Therapy

"I built Integration Therapy for media leaders who know that operational chaos is a business risk.

With 20 years across the media supply chain, I've seen what happens when systems collapse and what's possible when they scale with intention. I've produced content, delivered assets, written delivery specs from scratch, and led enterprise teams through rapid growth.

My goal is simple. I make your operations as powerful as your programming."