Free The Revenue Trapped in Your Operations

Maximize your existing systems and headcount.

We align your content supply chain and metadata so the transformations you’ve already funded show up in revenue, margins, and reliability.

Integration Therapy is an independent advisory practice led by a former SVP

of Content Operations, acting as an extension of the COO’s office to

lead the Catalog, Entity, and System transformations that

make your strategy work in the real world.

Eliminated $4M in hidden waste in 60 days during rapid international expansion, protecting margins while a new streaming platform came online.

Scaled the operating model across 500+ channels and a 30K-asset library, slashing launch times 4x.

Built and scaled the content operation behind a $340M exit—supporting a 1.3M-title library under AVOD-scale pressure.

Every operation is different. See how we'll work with you.

The Human Middleware Trap: Content gets delivered, but only because your highest-paid people are propping up fragile workflows with manual workarounds instead of scaling the business.
The ROI Gap: Every new bet: AI, new bundles, or international markets, is layered on top of a fractured operating model, ensuring the promised ROI never fully materializes.
The "Normal" Fallacy: Errors climb and timelines slip, until "this is just how streaming is" becomes the excuse for margins that never improve.
Shelfware Systems: Platforms look fine on paper, but the business never sees the value it paid for because the teams weren't rewired to match the technology.

This feels like the new normal because it’s common. It is not inevitable – and it is significantly cheaper to fix than replacing your entire stack.

The Efficiency-First COO: Leaders under pressure to improve margins by getting more out of existing platforms and teams.
The Translator-Seeker: Senior operators who need a bridge between the P&L line items and the content supply chain.
The Catalog Integrator: Leaders who have acquired massive back-catalogs and need them "revenue-ready" across the supply chain without drowning the team in manual cleanup.
The Entity Integrator (M&A): COOs tasked with mashing two companies into one P&L who need a senior "translator" to align the underlying operating models before overhead spikes.
The Transformation Lead: Executives overseeing major system migrations, cloud transitions, or AI-readiness initiatives who need to ensure the new tech actually improves the P&L.
The Board & Investors: PE firms or Board members who need an independent operator’s "sanity check" on whether a portfolio company can actually support the growth they've funded.

What "Aligned" Looks Like

Prioritized work that contributes to growth: Your teams stop acting as human middleware and start focusing on the high-leverage decisions that actually move the P&L.
Fewer surprises: Core projects hit deadlines and guardrails because the right metadata and stakeholders are in the room from Day 1.
Scale without friction: Asset, Entity, and System transformations are wired into clear interdependencies so new libraries, acquisitions, or technologies can launch without a linear spike in overhead.
Realized Tech ROI: Your IT and automation investments finally sit on a coherent operating model, turning sunk costs into durable, profitable growth.

Read more about our impact across organizations.