A Boutique Practice Led by an Operator Who's Worked Every Link
of the Media Supply Chain
About Rebecca Avery, Owner & Principal
After twenty years inside networks – from 2 a.m. delivery emergencies to boardroom strategy – I saw the same pattern everywhere: misalignment between creative, operations, technology, and capital slows growth, hides risks, and drains revenue.
I started Integration Therapy to give operators a partner who knows the work, understands the pressure, and can stabilize systems fast enough to protect tomorrow’s goals.
Where I’ve Made an Impact
Industry Leadership
• Chair, Metadata Working Group at Streaming Video Technology Alliance
• Contributor to standards shaping how metadata moves across the ecosystem
• Frequent speaker on operational efficiency, revenue leakage, and systems design for streaming networks
Operational Results
• Built full-scale content operations teams for global networks
• Led a metadata operations overhaul that cut delivery errors by 40% in less than a week
• Stabilized pipelines, resolved recurring delivery failures, and reduced vendor-related leakage
Executive Alignment
• Advised C-level leaders on operational strategy and organizational design
• Translated technical workflow problems into business-level decisions
• Helped networks scale without breaking speed, quality, cost controls, or investor confidence
How My Background Helps Operators
I’ve worked every level of the media supply chain, from hands-on production all the way to senior network management. That means I recognize patterns operators live with every day: Misaligned agendas, inconsistent metadata, tech that doesn’t support the work, and processes that slow everyone down.
I bridge those realities with a systems-minded approach that protects margin, cuts operational friction, and helps teams move faster with fewer surprises. This means connecting creative bets and release plans to the tech and capital behind them.
NAB 2025
Rebecca and Ruby
SVTA 2025
Professional Affiliations
Member
Subject Matter Expert;
Chair, Metadata Working Group
Company Member
About Integration Therapy
What We Do:
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Diagnose operational friction: We find the silos, handoffs, and misalignments that quietly leak profit.
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Align teams, tech, and metadata: We connect the operational dots so decisions, systems, and day‑to‑day work finally pull in the same direction.
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Deliver clear, practical recommendations: You get a concise set of actions your team can execute without needing another consultant to translate them.
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Build right-sized solutions: We scope work to your actual business needs, not to a consulting template.
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Support execution when you need it: You choose whether we hand off the plan or stay on to guide the rollout.
What We Don’t Do:
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No report mills: You won’t get bloated decks, recycled audits, or “insert-company-name-here” deliverables.
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No quick-fix theater: We don’t patch symptoms. We address the structural causes behind them.
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No tool selling or vendor steering: We're tech-agnostic – our incentives stay aligned with your outcomes.
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No disruptive "big bang" transformations: We don’t blow up teams or create unnecessary disruption to justify our role.
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No dragging things out: Work moves fast. Diagnostics are tight. Recommendations are actionable. No lingering engagement bloat.
Why Executives Who Hate Consultants Work With Us
Most streaming network leaders have been burned by traditional consultants: The bloated decks, the surface-level audits, the folks who don’t understand the work and leave teams with a plan they can’t execute. Operators want the opposite: someone who can see the system clearly and help them move without disruption.
Here’s what our clients consistently tell us they value:
1. We surface the real issue fast. You tell us the symptoms; we find the pattern underneath. Operational gaps leave fingerprints and we know where to look.
2. We calm the room. We don’t add noise. We make decisions easier by stripping out the drama and explaining the work in plain English.
3. We translate across functions. Ops, product, engineering, rights, and metadata – we speak all of them. Alignment happens faster because nobody’s guessing, and creative, tech, and finance finally hear the same story.
4. We make things actionable. No theory, no 50-page PP decks. You get a clear path forward your team can actually run.
Our clients bring us in when the stakes are high, the timelines are tight, and they need an operator who understands how everything fits together.
The Framework
Operational complexities cost media companies more than time — they cost revenue, trust, and momentum. When content, rights, metadata, technology, and delivery fall out of sync, the entire system slows down and profit quietly leaks away.
Many of the costliest operational complexities are avoidable. Integration Therapy’s framework pinpoints where they begin, how they spread across teams and systems, and which changes will recover profit fastest.
Our framework aligns five critical areas:
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Strategy: Clear priorities and decision-making
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Operational Efficiency: Friction-free workflows
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Metadata Excellence: Accuracy, monetization, compliance, and visibility
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Team Development: Capability, flexibility, and accountability
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Technology Integration: Tools that actually support the work
When these five pillars work together, teams move faster, silos align, and revenue leakage turns into recoverable profit.