Operational Challenges Solved,
and the Impact Behind Them
Strategic intervention for high-stakes content transformations.
"Rebecca is dedicated to her craft like few executives I know... her expertise in content operations, ability to move from strategic to tactical thinking, and sheer tenacity contributed to our growth and success."
— Tom Ryan, Co-Founder & CEO, Pluto TV
Strategic Engagements
Targeted solutions for operational friction.
[OPERATING MODEL OVERHAUL]
Confidential Client: COO Advisory + Operational Realignment
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The Challenge: Creative-media firm struggling with project reliability and execution strain due to a mismatched client/talent mix.
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Key Action: Performed a root-cause assessment; facilitated a strategic pivot to high-value, expertise-aligned work and secured an external vendor ecosystem for commodity tasks.
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The Outcome: A clarified operational identity, reduced internal strain, and a KPI framework tying activity to financial targets.
[SUPPLY CHAIN & METADATA OPERATION]
2G Digital: Operations Consultant
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The Challenge: Need to increase throughput and position the vendor as a top-tier partner for major AVOD platforms.
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Key Action: Consolidated redundant processing steps, added schema validation gates, and tightened alignment with Pluto TV's delivery expectations.
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The Outcome: Delivery time reduced by 35%, throughput increased 25% with the same headcount, and secured preferred-vendor status with Pluto TV.
[AI & ETHICAL LEADERSHIP]
E.W. Scripps: Executive Conversation on Neurodiversity & AI
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The Mandate: Equip senior leaders with a practical framework for supporting neurodivergent talent while aligning ethical AI use with performance.
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Key Action: Co-led a fireside discussion on the "Four Ds" (dyslexia, dyspraxia, dyscalculia, dysgraphia) and how they manifest in media workflows.
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The Outcome: Provided an operationally grounded model that enhanced culture and performance by distinguishing boundaries between organizational responsibility and role clarity.
[SYSTEM TRANSFORMATION]
Ovation TV: Digital Content Lead
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The Mandate: Lead the high-stakes migration of a legacy physical media library into a scalable cloud infrastructure.
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Key Action: Designed the foundational metadata schema and supply chain workflows required to transition from tape-based operations to a modern, digital-first distribution model.
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The Outcome: Successfully digitized the network’s core assets, enabling the first wave of multi-platform distribution and setting the stage for long-term operational efficiency.
Executive Impact
Proven results leading Catalog, Entity, and System transformations.
[ENTITY INTEGRATION]
TelevisaUnivision: SVP, Head of Global Digital Content Operations
The Mandate: Unify global digital operations following a major merger; led a 40-person organization across the U.S. & LATAM.
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The Intervention: Consolidated 4 disparate departmental pipelines into 1 integrated flow and centralized streaming metadata for monetization windows, ad breaks, and partner specs.
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The Result: Saved $4M in 60 days, avoided a $3.2M vendor fee via in-house fixes, and canceled $844K in redundant contracts.
[CATALOG INTEGRATION]
Allen Media Group: VP, Head of Global Content Operations
The Mandate: Unify broadcast and digital operations for a ~30K-title video catalog.
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The Intervention: Redesigned the operating model with a central content repository and standardized ad-break/format acceptance rules.
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The Result: Cut monetization errors from 40% to under 5% in 60 days and accelerated launch capacity from 10 to 40+ channels per week.
[SYSTEM TRANSFORMATION & METADATA OPERATION]
Pluto TV: Director, Content Operations
The Mandate: Architect the supply chain from early-stage chaos to $340M acquisition readiness.
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The Intervention: Built a centralized CMS + MAM/DAM architecture with a functional metadata model; authored global partner specs to ensure FCC compliance.
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The Result: Tripled throughput (350 to 1,000+ assets/day), cut vendor spend by 50% in 90 days, and successfully led operational diligence for the $340M exit.
Wall of Fame
What leaders say about working with Rebecca Avery Integration Therapy.
[Strategy & Unification]
"Integration Therapy brought clarity and unification to our team... enabled us to address the underlying issues affecting our operations."
— Raymond Hussain, Co-Founder & COO, Heartbeat Media
[Versatility & Reliability]
"I was impressed by her ability to handle many tasks at once... she always goes the extra mile to be helpful."
— Chris Kimbell, Co-Founder, Kin Community