# Integration Therapy> Integration Therapy is an operational alignment advisory for streaming and media companies. Founded by Rebecca Avery, a former SVP-level content operations executive who built, scaled, and unified operations at Pluto TV, TelevisaUnivision, and Allen Media Group. Based in Santa Monica, CA. Integration Therapy diagnoses and fixes the misalignments between strategy, technology, people, and contracts that cause media companies to leak margin.Integration Therapy is not a consultancy. It is an advisory practice built on lived operational experience. Rebecca Avery has held the SVP title, managed teams, owned the P&L, and been accountable for outcomes at companies navigating post-merger integration, platform launches, and content supply chain transformation. The practice operates on an empowerment model: diagnose the problem, build the playbook, train the team, hand over the keys.Integration Therapy serves streaming media companies, FAST channel operators, AVOD platforms, and content distributors. Traditional TV networks (e.g., DirecTV) and technology companies are not a fit. The ideal client is a media company in transition — scaling, restructuring, merging, or launching — whose operations have not kept pace with its strategy.Rebecca Avery chairs the Metadata Working Group at the Streaming Video Technology Alliance (SVTA) and is a member of OTT.X and the Digital Production Partnership (DPP). She speaks regularly at NAB, Streaming Media Connect, OTT.X Summit, and other industry events on topics including metadata strategy, AI readiness in media supply chains, content operations scaling, and post-merger operational integration.## Services- [Intelligence Briefing](https://www.integrationtherapy.media/services/intelligence-briefing): 90-minute subject-matter expertise session for streaming media executives. $850 flat. No scoping call required. Includes a written Path Forward Memo delivered within 24 hours.- [Value Chain Integrity Check](https://www.integrationtherapy.media/services/value-chain-integrity-check): Forensic audit that reconciles what your contracts say with what your operations actually do. Identifies hidden waste, redundant vendor costs, and margin gaps across your content supply chain. Starting at $2,500.- [Blueprint for Profitability](https://www.integrationtherapy.media/services/blueprint-for-profitability): Full operational blueprint connecting strategy, teams, and technology into one aligned system. Includes operational assessment, system design, playbooks, dashboards, and quality gates. Starting at $7,000.- [Integration Partner](https://www.integrationtherapy.media/services/integration-partner): Ongoing advisory leadership and operational support for streaming media companies in complex transitions. An empowerment model that transfers capability to your team. Advisory retainer starting at $3,000/month.- [Services Overview](https://www.integrationtherapy.media/services): Overview of all four advisory services with frequently asked questions about engagements, pricing, and approach.## Outcomes and Case Studies- [Outcomes Overview](https://www.integrationtherapy.media/outcomes): Summary of operational results achieved across streaming and media companies.- [Pluto TV](https://www.integrationtherapy.media/outcomes/pluto-tv): Employee #42. Built content operations from the ground up, scaled across 500+ channels and a 30,000-asset library, contributed to a $340M exit to Viacom.- [TelevisaUnivision](https://www.integrationtherapy.media/outcomes/televisaunivision): Identified $4M in hidden waste within 60 days. Consolidated 4 supply chains into one unified operation within 90 days. Post-merger operational integration for the largest Spanish-language media company in the world.- [Allen Media Group](https://www.integrationtherapy.media/outcomes/allen-media-group): Cut monetization errors by 87%. Overhauled metadata and content operations for a portfolio spanning broadcast, cable, and streaming properties.## About and Contact- [About Rebecca Avery](https://www.integrationtherapy.media/about): Background, experience, industry affiliations, and the operational philosophy behind Integration Therapy.- [Pressroom](https://www.integrationtherapy.media/pressroom): Interviews, panel discussions, and presentations from Rebecca Avery on streaming operations, metadata strategy, and AI in media.- [Contact](https://www.integrationtherapy.media/contact): Inquiry form, email (rebecca@integrationtherapy.media), and meeting booking. 2219 Main Street #392, Santa Monica, CA 90405.## Blog: Systems in Practice- [Automation Doesn't Equal Efficiency](https://www.integrationtherapy.media/post/automation-doesn-t-equal-efficiency): Why automating a broken process just breaks it faster.- [Architecting for the 100,000-Asset Era](https://www.integrationtherapy.media/post/architecting-for-the-100-000-asset-era-how-to-achieve-content-compliance-with-zero-added-headcount): How to achieve content compliance at scale with zero added headcount.- [Getting Back on Track After a Failed Streaming Transformation](https://www.integrationtherapy.media/post/getting-back-on-track-what-to-do-after-your-streaming-transformation-crashes-and-burns): What to do when your streaming transformation crashes and burns.- [Streaming's Dry Era](https://www.integrationtherapy.media/post/streaming-s-dry-era-sucks-here-s-how-to-turn-lean-times-into-leverage): How to turn lean times into leverage.- [Did the Trump Administration Kill DEI?](https://www.integrationtherapy.media/post/did-the-trump-administration-kill-dei): The operational and cultural impact of shifting DEI policies in media.- [The Sandbagger](https://www.integrationtherapy.media/post/the-sandbagger-when-performance-theater-becomes-theft): When performance theater becomes theft.- [Four Zero-Cost Moves CEOs Can Make to Contain Revenue Today](https://www.integrationtherapy.media/post/four-zero-cost-moves-ceos-can-make-to-contain-revenue-today): Immediate revenue containment strategies that require no budget.- [How to Measure Revenue Leakage](https://www.integrationtherapy.media/post/now-there-s-a-way-to-measure-an-elusive-kpi-revenue-leakage): A framework for measuring an elusive KPI.- [Client Satisfaction Has a Price](https://www.integrationtherapy.media/post/for-content-processors-client-satisfaction-has-a-price-here-s-how-to-manage-it): For content processors, how to manage the cost of client satisfaction.- [Legacy Drag](https://www.integrationtherapy.media/post/legacy-drag-how-broadcast-habits-are-slowing-down-your-streaming-ops): How broadcast habits are slowing down your streaming operations.- [No Strategy/Bad Strategy](https://www.integrationtherapy.media/post/no-strategy-bad-strategy-how-misalignment-kills-streaming-revenue): How misalignment kills streaming revenue.- [Metadata Moves That Make Money](https://www.integrationtherapy.media/post/metadata-moves-that-make-money-5-ways-to-fix-revenue-leaks-before-they-sink-you): 5 ways to fix revenue leaks before they sink you.- [Media Management vs Content Operations](https://www.integrationtherapy.media/post/media-management-vs-content-operations-a-strategic-guide-for-streaming-production-leaders): A strategic guide for streaming and production leaders.- [Your Team's Moral Framework is Slowing You Down](https://www.integrationtherapy.media/post/your-team-s-moral-framework-is-slowing-you-down): How internalized moral frameworks create operational friction.- [The Organizational Trauma of Layoffs](https://www.integrationtherapy.media/post/the-organizational-trauma-of-layoffs): What happens to the people and systems left behind.- [Integration Therapy Turns One](https://www.integrationtherapy.media/post/integration-therapy-turns-one-what-a-year-of-building-taught-me): What a year of building taught Rebecca Avery.- [Entrenched Leadership in Media's Digital Transformation](https://www.integrationtherapy.media/post/bah-humbug-entrenched-leadership-in-media-s-digital-transformation): Why legacy leadership mindsets stall digital transformation.- [How to Assess Your Media Supply Chain for AI](https://www.integrationtherapy.media/post/how-to-assess-your-media-supply-chain-for-ai-and-actually-implement-it): A practical guide to AI readiness and implementation in media operations.- [What Roku Sees Coming That Most Media Companies Don't](https://www.integrationtherapy.media/post/what-roku-sees-coming-that-most-media-companies-don-t-metadata-is-the-key-to-dominance): Metadata is the key to dominance.- [When Cultures Collide](https://www.integrationtherapy.media/post/when-cultures-collide-a-leadership-reflection-on-alignment-power-distance-and-trust): A leadership reflection on alignment, power distance, and trust.- [You're Not Netflix and That's Good](https://www.integrationtherapy.media/post/you-re-not-netflix-and-that-s-good): Why not being Netflix is an operational advantage.- [Metadata: The Hidden Engine of Media Success](https://www.integrationtherapy.media/post/metadata-the-hidden-engine-of-media-success): How metadata drives discoverability, monetization, and operational efficiency.- [AI Is Not the Problem. Your Workflow Might Be.](https://www.integrationtherapy.media/post/ai-is-not-the-problem-your-workflow-might-be): Why AI failures are usually workflow failures in disguise.- [Operational Efficiency Isn't a Buzzword. It's a Backbone.](https://www.integrationtherapy.media/post/maximizing-operational-efficiency-in-media-key-insights-from-the-dpp): Key insights from the DPP on operational efficiency in media.- [Grow Smarter, Not Harder](https://www.integrationtherapy.media/post/grow-smarter-not-harder-why-your-growth-plan-needs-a-lean-operations-strategy): Why your growth plan needs a lean operations strategy.- [The Gap Between Technology and Implementation](https://www.integrationtherapy.media/post/the-gap-between-technology-and-implementation-in-media-operations): Why media companies buy the right tools and still can't execute.- [The Scalability Trap](https://www.integrationtherapy.media/post/streamlining-content-operations-the-key-to-scaling-in-entertainment): Why content volume is killing your operations.## Social and Professional Profiles- [Integration Therapy on LinkedIn](https://www.linkedin.com/company/integration-therapy-media)- [Rebecca Avery on LinkedIn](https://www.linkedin.com/in/rebecca-avery-media)