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Transforming Media Operations
Into a Competitive Advantage

“Rebecca provided a clear path forward without adding complexity. Within weeks, we saw faster delivery and improved alignment across teams.”
— Chief Operating Officer (Confidential)

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The Engagement Model

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Every engagement begins with a low-cost diagnostic: a focused look at your operations to identify strengths, friction points, and hidden risks. Within two to four weeks, you’ll get a set of clear, actionable recommendations tailored to your business. If the diagnostic reveals a strong fit and clear path, we can move quickly.

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If we move forward:

• I’ll assemble a right-sized project team and be ready to begin within two weeks.

• I stay involved from start to finish: No junior handoffs, no ghosting, no churn-and-burn.

• I limit the number of active projects to ensure availability for clients and the quality of my work.

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Engagement Model

Services

We partner with media leaders to contain revenue leaks and accelerate growth. Our work spans five integrated service areas that address the operational and strategic levers where media companies most often lose value.

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1. Content Operations Strategy

When operations break, content and revenue fail to flow. We rebuild workflows, roles, and systems so content moves from pitch to publish without friction. Whether it’s a broken handoff, a misfit tool, or a vendor not delivering, we solve the root issue and design for scale.

What we deliver:

  • Process mapping and redesign

  • Role clarity and workflow handoffs

  • Vendor accountability frameworks

  • Operational playbooks and team training

  • Tool integration and implementation planning

 

 

2. Team & Leadership Development

Strong teams and capable leaders are the foundation of sustainable growth in all aspects of media operations. We work with managers and executives at every level to build clarity, accountability, and confidence in decision-making.

Our approach is grounded in decades of hands-on experience across media supply chains and networks of all sizes. That perspective allows us to connect with teams at every tier and design development programs that are uniquely relevant to the challenges of modern media organizations.

What we deliver:

  • Team alignment and collaboration workshops

  • Leadership development for managers at all levels

  • Accountability and decision-making frameworks

  • Change-readiness and adaptability training

  • Coaching in the context of operational change

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3. Executive Advisory

We work directly with CEOs, boards, and operational leaders to align execution with strategy. Our role is to surface what’s slowing you down, prioritize what matters most, and guide your teams through change without burnout.

What we deliver:

  • Strategic and tactical assessments with clear recommendations

  • Ongoing or fractional advisory support

  • Strategic planning across product, content, and ops

  • Board-level insight into risk, readiness, and growth

  • Operational planning for scale, restructuring, or M&A

 

 

4. Metadata Intelligence

Metadata is not a delivery detail — it’s a revenue engine and a competitive advantage. When it’s strong, content is discoverable, rights are protected, and automation works at scale. When it’s weak, revenue slips away.

We design metadata frameworks that drive compliance, discoverability, and business growth. Our solutions are durable, scalable, and built to serve the entire enterprise.

What we deliver:

  • Metadata strategy aligned with business goals

  • Schema design, clean-up, and normalization

  • Rights metadata reconciliation

  • Delivery specification design and documentation

  • Governance frameworks and best practices

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5. Technology Integration Consulting

Technology should support the work — not get in the way. We evaluate tools, clarify platform responsibilities, and design business-ready solutions that support both creative output and revenue growth. Before you invest in anything new, we make sure you’re getting the full value from what you already have.

What we deliver:

  • Tech stack audits and system mapping

  • Workflow and compatibility gap analysis

  • Tool rationalization and rollout planning

  • Cross-functional alignment between tools and team structure

  • Vendor evaluations with stakeholder and CTO alignment

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