Operational Challenges Solved,
and the Impact Behind Them
Impact at a Glance
Integration Therapy client engagements and Rebecca's executive leadership impact.
Clients
Realigned operations and vendor mix to eliminate delivery strain, externalize low-value work, and rebuild a scalable, expertise-aligned business model.
Became Pluto TV’s #1 processing vendor. Reduced delivery times –35% and lifted throughput +25% with workflow + automation.
Co-led an executive-level session on neurodiversity and ethical AI, giving leaders clearer language, distinctions, and decision boundaries for supporting teams in high-pressure environments.
Executive Leadership
Delivered $4M savings in 60 days, avoided $3.2M vendor fee, canceled $844K contracts, and merged 4 supply chains → 1.
Cut monetization errors from 40% → <5% in 60 days. Reduced channel launch time 4 weeks → 10 days and scaled launch capacity 10 → 40+/week.
Startup scaled to $340M exit. Built ops for 300+ channels in 26 countries, tripled throughput, and cut vendor costs 50%.
More Clients and Collaborations
Consulting, contracting, and advisory engagements.
Wall of Fame
Chris Kimbell
Co-Founder, Kin Community
"Rebecca is truly passionate about digital media and production. She is enthusiastic about the work she engages in and always goes the extra mile to be helpful and produce quality work, sometimes on very tight deadlines. Throughout my time working with Rebecca, I was impressed by her ability to handle many tasks at once, from casting to writing to curating to directing. I highly recommend her as a producer and a general manager."
Dennis Czajkowski
Director of Content Operations, TelevisaUnivision
"Rebecca was a phenomenal boss to work with!! She let me do my job the way I knew how to do it and she always had a great way to put things into perspective for me. I really appreciated that on my first day she sat me down and told me what I needed to do to be successful at my job and within the company. If an opportunity came up again to work for/with her, I would do it in a heartbeat."
Tom Ryan
Co-Founder, CEO, Pluto TV
"Rebecca is dedicated to her craft like few executives I know. I had the pleasure to work with Rebecca for four years at Pluto TV, through the awkward stage of searching for product-market fit all the way through our hypergrowth phase and acquisition by Viacom. Her expertise in content operations, ability to move from strategic to tactical thinking in an ever-evolving organization and sheer tenacity contributed to our growth and success. Rebecca cares deeply about her work and the people she works with and I recommend her highly."
Raymond Hussain
Co-Founder and COO, Heartbeat Media Solutions
"Integration Therapy brought clarity and unification to our team. Rebecca demonstrated her exceptional work experience by enabling us to identify and address the underlying issues affecting our operations. Highly recommend."
Hiron Menon
COO, A Hundred Years
"Rebecca performed quality work in a very stressful and deadline-driven environment. She was an excellent team player and interacted very well with all the team members. Rebecca had excellent knowledge of the technology and was willing to share her expertise with other members of the team. Rebecca was very receptive and prompt in dealing with us to resolve all issues during the development and test cycles. She is a super fast learner, a hard worker and gets things done - no matter what. I would definitely love to work with her again."
(Confidential Engagement)
COO
“We asked Rebecca to help us strengthen our operations during a period of fast growth. She quickly understood where our systems and workflows needed support and gave us a clear path forward. She built trust across teams, helped us move faster, and created alignment without adding unnecessary complexity. Within a few weeks, we were already seeing better delivery timelines and more consistent execution.”
Extended Case Studies
Clients
Confidential Client: COO Advisory + Operational Realignment
Mandate:
A small creative-media services company engaged Integration Therapy to improve project management workflow and delivery reliability. Early diagnostic work uncovered a deeper issue: the company’s active client mix didn’t match its core strengths, creating execution strain and operational inconsistency. Leadership needed to choose between rebuilding their client base or repositioning the company entirely.
Key Actions:
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Root-cause assessment: Identified structural mismatches between the team’s capabilities and the projects they were accepting.
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Strategic pivot: Facilitated decision-making that led to a planned pivot toward higher-value, expertise-aligned work.
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Vendor ecosystem: Secured external partners to absorb commodity production tasks so internal teams could focus on specialty work.
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Org architecture: Designed a current-state organizational chart and a scalable future-state model to guide hiring, delegation, and growth.
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KPI framework: Built metrics tying team activities to workflow reliability, delivery precision, and financial targets.
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Transition support: Guided leadership through the operational and cultural shift required to redefine service mix and client criteria.
Results Recap:
A clarified operational identity, reduced internal strain, externalized commodity work, a scalable org plan, and a healthier foundation for predictable delivery and aligned KPIs.
2G Digital: Operations Consultant
Mandate:
Strengthen vendor performance, increase throughput, and position 2G as Pluto TV’s top-tier processing partner while maintaining speed and reliability under AVOD-scale volume.
Key Actions:
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Workflow redesign: Consolidated redundant processing steps, added schema/filename validation gates, and shifted to single-pass packaging across localization and distribution.
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Quality and accuracy tuning: Introduced lightweight automated checks and standardized template sets to reduce human error at handoff points.
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Volume scaling: Rebuilt intake and prioritization logic so the team could absorb high-turn AVOD workloads without degrading SLA.
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Vendor-to-platform alignment: Tightened alignment with Pluto’s delivery expectations, specs, and turnaround patterns to reduce back-and-forth.
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Operator enablement: Streamlined daily operator workflows so the same headcount could manage more volume with fewer restarts.
Results Recap:
Delivery time reduced by 35%. Throughput increased 25% with the same headcount. Maintained SLA integrity and secured preferred-vendor status with Pluto.
E.W. Scripps: Executive Conversation on Neurodiversity, AI, and Organizational Responsibility
Mandate:
E.W. Scripps invited Integration Therapy to participate in a studio-recorded executive conversation at its Social Impact Summit. The objective was to equip senior leaders with a practical framework for supporting neurodivergent employees while aligning ethical AI use with operational performance.
Key Actions:
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Executive dialogue: Co-led a fireside-style discussion on the “Four Ds” (dyslexia, dyspraxia, dyscalculia, dysgraphia) and how they show up in media workflows.
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AI enablement guidance: Demonstrated realistic ways AI can support neurodivergent employees without masking challenges or increasing cognitive load.
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Ethical guardrails: Outlined leadership’s responsibility in designing systems that empower rather than penalize neurodiverse talent.
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Role clarity: Distinguished the boundaries between employee responsibility and organizational responsibility in high-pressure environments.
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Operational connection: Tied neurodiversity support directly to measurable improvements in accuracy, predictability, and team performance.
Results Recap:
Provided Scripps’ executive team with a clear, ethical, and operationally grounded model for integrating AI and neurodiversity support—enhancing both culture and performance.
Executive Leadership
TelevisaUnivision: SVP, Head of Global Digital Content Operations
Recruited as SVP to unify ViX/ViX+ digital operations; led a 40-person org across U.S. & LATAM.
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Financial impact (60 days): $4M savings; $3.2M vendor fee avoided via in-house fixes; $844K in contracts canceled.
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Operating model: Centralized streaming metadata for monetization windows, ad breaks, CC compliance, cost tracking, and partner specs.
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Supply chain: Consolidated 4 departmental pipelines → 1 integrated flow; instituted automated QC/validation and clear escalations (legal/finance/data/strategy).
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Executive alignment: Worked directly with CTO/COO/EVP Tech on a 12–18-month roadmap.
Results recap: $4M saved • $3.2M avoided • $844K cut • 4→1 supply chains • 40-person org unified.
Allen Media Group: VP, Head of Global Content Operations
Mandate: unify broadcast + digital across ~500 streaming channels and a ~30K video library.
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Monetization quality: Errors 40% → <5% in 60 days by redesigning ops (not just tooling) and standardizing ad-break/format acceptance rules.
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Speed: Launch SLA 4 weeks → 10 days; capacity 10 → 40+ per week (4×) via staffing model changes and a central content repository.
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Compliance: 48-hour onboarding monitoring to catch mis-muxing and CC issues pre-publish.
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Cost: Reduced duplicate effort across the portfolio; lower spin-up/wind-down costs.
Results recap: 40%→<5% errors • 4w→10d launches • 10→40+ per week • 500 channels • 30K assets.
Pluto TV: Director, Content Operations
As early hire #42, I built and scaled Pluto’s content operations from “scrappy” to $340M acquisition readiness.
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Architecture: Centralized CMS + MAM/DAM with a functional metadata model unifying ingest → packaging → delivery.
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Scale: Supported 300+ channels in 26 countries; enabled 20+ global launches without breaking SLAs.
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Throughput: ~350 → 1,000+ assets/day (3×) within a quarter via automation at manual choke points.
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Cost: External processing spend down ~50% in 90 days (double the 25% target).
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Governance: Authored partner specs (metadata, captions, video, artwork) and brought the service into FCC caption compliance.
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Exit: Led diligence and integration post-acquisition.
Results recap: 3× throughput • 50% vendor savings • 300+ channels • 26 countries • 20+ launches • $340M exit.