A boutique practice led by an operator who's worked every link
of the media supply chain.
About Integration Therapy
Streaming operations leak profit when teams, tech, and metadata stop working together. I built Integration Therapy to fix that.
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After twenty years inside networks — from 2 a.m. delivery emergencies to boardroom strategy — I saw the same pattern everywhere: misalignment slows growth, hides risks, and drains revenue.
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Integration Therapy gives operators a partner who knows the work, understands the pressure, and can stabilize systems fast enough to protect tomorrow’s goals.
What We Do (And What We Don't)
What We Do:
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Diagnose operational friction: We find the bottlenecks, handoffs, and misalignments that quietly leak profit.
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Align teams, tech, and metadata: We connect the operational dots so your systems run the way they’re supposed to.
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Deliver clear, practical recommendations: You get actions your team can execute.
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Build right-sized solutions: We scope work to your actual business needs, not to a consulting template.
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Support execution when you need it: You choose whether we hand off the plan or stay on to guide the rollout.
What We Don’t Do:
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No report mills: You won’t get bloated decks, recycled audits, or “insert-company-name-here” deliverables.
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No quick-fix theater: We don’t patch symptoms. We address the structural causes behind them.
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No tool selling or vendor steering: We're tech-agnostic – our incentives stay aligned with your outcomes.
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No chaos transformations: We don’t blow up teams or create unnecessary disruption to justify our role.
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No dragging things out: Work moves fast. Diagnostics are tight. Recommendations are actionable. No lingering engagement bloat.
Why Networks Avoid Consultants,
And Why This Works Differently
Most operators avoid consultants for good reasons: the bloated decks, the recycled audits, the teams who don’t understand the work, and the “transformation plans” that collapse the minute they hit the real world.
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I get it. I’ve been the operator on the receiving end of all of that.
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Integration Therapy was built to be the opposite.
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Here’s how I work differently:
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Operator-first, not consultant-first: I’ve worked every link of the media supply chain, so I start from how your systems actually behave; not from a theoretical model.
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Hands-on, not hands-off: I don’t drop a playbook and disappear. I validate assumptions, pressure-test solutions, and help your teams execute when you need support.
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Right-sized, not oversized: No armies, no bloat. You get only the level of engagement your operation actually requires.
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Root-cause fixes, not surface recaps: I go after the structural patterns that quietly drain revenue — the things internal teams are too overloaded to see.
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No sales agenda: I don’t sell software, partners, or tools. My incentives stay aligned with your outcomes.
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For teams that have been burned by consultants before, this model feels different – because it is.
The Cost of Misalignment
Siloed teams, inconsistent metadata, and misaligned workflows cost media companies more than time — they cost revenue, trust, and momentum. When content, rights, metadata, tech, and delivery fall out of sync, the entire system slows down.
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Integration Therapy fixes the operational breaks that compound over time and quietly drain profit.
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My framework aligns five critical areas:
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Strategy: Clear priorities and decision-making
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Operational Efficiency: Friction-free workflows
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Metadata Excellence: Accuracy, consistency, and visibility
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Team Development: Capability, flexibility, and accountability
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Technology Integration: Tools that actually support the work
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When these five pillars work together, teams move faster, errors drop, and revenue leakage is contained.
About Rebecca Avery, Owner & Principal
For twenty years I’ve been inside the parts of media operations where things break — content pipelines, metadata rebuilds, rights handoffs, vendor sprawl, and delivery emergencies that show up at 2 a.m. I built Integration Therapy because most networks don’t need theory. They need someone who’s lived the work and can spot the structural patterns that quietly drain profit.
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Where I’ve Made an Impact
Industry Leadership
• Chair of the SVTA Metadata Working Group
• Contributor to standards shaping how metadata moves across the ecosystem
• Frequent speaker on operational efficiency, revenue leakage, and systems design
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Operational Results
• Built full-scale content operations teams for global networks
• Led a metadata operations overhaul that cut delivery errors by 40% in less than a week
• Stabilized pipelines, resolved recurring delivery failures, and reduced vendor-related leakage
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Executive Alignment
• Advised C-level leaders on operational strategy and organizational design
• Translated technical workflow problems into business-level decisions
• Helped networks scale without breaking speed, quality, or cost controls
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How My Background Helps Operators
I’ve worked every rung of the media supply chain, from hands-on production all the way to senior network management. That means I recognize patterns operators live with every day: Misaligned teams, inconsistent metadata, tech that doesn’t support the work, and processes that slow everyone down.
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I bridge those realities with a systems-minded approach that protects margin, cuts operational friction, and helps teams move faster with fewer surprises.
NAB 2025
Rebecca and Ruby
SVTA 2025
Why Executives Work With Me
Executives bring me in when they need an operator who can see the whole system, diagnose the root issues, and move a team forward without creating disruption. I’ve been inside enough networks to recognize patterns quickly and communicate them in a way that helps leaders make clear decisions.
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Here’s what executives tell me they value:
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Clarity without drama.
I surface the real issues and strip out the noise, so leaders can act with confidence.
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A calm operator presence.
I’ve led through crises, rebuilds, hypergrowth, and restructuring, and nothing rattles me.
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Rapid pattern recognition.
I see how decisions, metadata, rights, delivery, tech, and team structure interact. I spot risks early.
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Translation across functions.
I speak operator, product, engineering, and executive. I make alignment possible where it wasn’t.
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Practical recommendations.
No theory. No posturing. No 50-page decks. Just what your team needs to execute.
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Executives hire me when the stakes are high, the pressure is real, and the operation needs someone who understands how everything fits together.
How I Work​
My process is straightforward. It’s designed to identify the real issues and give you a plan your teams can execute without disruption.
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1. A focused diagnostic.
I examine your workflows, metadata practices, team structure, and technology to pinpoint the operational patterns causing slowdowns or profit leakage.
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2. A clear, prioritized plan.
You receive a right-sized set of recommendations: What to fix, in what order, and where the highest-impact improvements sit.
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3. Options for execution support.
You decide whether you want a handoff or ongoing support to guide the rollout. The level of involvement scales to what your team needs.
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4. Fast movement and clean alignment.
No bloated projects, no mystery costs, no unnecessary layers. We move quickly and keep the work focused.
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This is a practical engagement model built to reduce operational drag and give leaders the clarity to move forward.