Rebecca Avery is a dynamic leader with over two decades of experience in media technology, corporate strategy, and operational excellence. Her career includes senior leadership roles at Pluto TV, Allen Media Group, and Univision, where she mastered the art of designing and scaling content operations for entertainment companies. She has also worked at half a dozen media startups, gaining invaluable insights into the ingredients of great failure and exceptional success.

Rebecca is a recognized industry contributor, serving as Chair of the Metadata Working Group at the Streaming Video Technology Alliance, where she drives standards and innovation for the streaming ecosystem. She is also an Investing Member of Hustle Fund's Angel Squad, leveraging her expertise to support early-stage startups, and a proud member of OTT.X, further deepening her engagement with the streaming and entertainment community.

As a neurodivergent professional, Rebecca brings a steady hand, an open mind, and a keen ability to customize workflows that empower teams to achieve success. She is known for her ability to bridge emotional intelligence and strategic problem-solving, creating sustainable systems that drive long-term growth for organizations.

Outside of work, Rebecca is a dedicated gregarious introvert who finds joy in travel, connecting with nature, and spending time at home with her pets—including her service dog Ruby. Her love for exploration has taken her to inspiring places like Africa, where she witnessed the Great Migration, further fueling her passion for systems thinking and ecosystem dynamics.

At Integration Therapy, Rebecca partners with startups, scale-ups, and established businesses to optimize operations, implement sustainable strategies, and unlock their full potential. Her mission is to help organizations navigate complexity, grow with purpose, and make meaningful impacts.

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