Articles By Rebecca Avery

Summary: Roku isn't building the future of streaming yet, but they're studying the blueprints. By focusing on metadata and positioning...

Summary: This article offers a reflection on what tends to go wrong when two culturally distinct organizations merge without intentional...

Summary: Media executives often ask, “How does Netflix do it?” as if there's a one-size-fits-all blueprint for scaling. But Netflix's...

Rebecca Avery Owner and Principal Strategy Partner, Integration Therapy Chair, Metadata Working Group, SVTA Executive Summary Content...

Summary: The media industry is in the middle of an AI revolution. But many organizations are experiencing friction, not progress. This...

There’s a quiet shift happening in the media industry. It’s not about the latest tech trend or a flashy new workflow tool. It’s something...

Your Business Should Grow, But Your Operation Should Remain Nimble, Multi-purposed, and Agile Article Summary Growth is good. But if...

Article Summary New technology is only valuable when it actually solves the right problems. In the media industry, it's easy to chase...

Article Summary Operational excellence is more than a process upgrade. It is a leadership mindset and a business growth strategy. As...