About Rebecca Avery
Owner, Principal Strategy Partner
Transforming Operations into Growth Engines
For more than 20 years, I have worked across the media supply chain. I have written delivery specifications, overseen vendor performance, built full-scale content operations teams, and led complex enterprise transitions. I have stabilized pipelines, resolved failed deliveries, created scalable workflows, and advised executives in moments where operational choices directly affect business outcomes.
I founded Integration Therapy because too many companies treat operations as a back-office issue to fix later. I see it differently. Operations are one of the most overlooked drivers of growth, innovation, and clarity. If your systems are slowing you down, your strategy alone cannot deliver. I help companies fix that.
From Execution to Executive Strategy
I started by doing the work. I wrote copy, built metadata operations, managed delivery pipelines, and sat in the daily tension between quality, speed, and budget. I have been the person re-transcoding the Hulu delivery on a Hitachi drive at 2 a.m. and the person cleaning up what others missed. That lived experience still shapes how I work.
Over time, I moved into leadership roles where I built teams, redesigned systems, and helped executives align their operations with the realities of demand and constraints. Whether the company is a pre-seed startup or a global media brand, my focus is always the same. Build systems that support scale without stifling innovation.
Rebecca and Ruby
Chair, Metadata Working Group
Member
How I Work
I do not offer generic solutions. I assess quickly, ask the right questions, and bring forward recommendations that work for your business size, team structure, and growth stage. Some companies need short-term tactical support. Others need a thought partner who can think with the executive team while building clarity on the ground. I help companies with both.
Most engagements start with a two-week assessment. From there, I either hand off actionable improvements or stay on to support strategic execution. Every engagement is built around what will actually work, and none of your deliverables will be a useless Powerpoint presentation.
Why Leaders Work With Me
I have helped startups build structure without breaking their speed. I have helped global content teams realign after years of system sprawl. I have written industry standards, chaired working groups, and contributed to the frameworks that shape how media moves today.
My background spans production, post, metadata, rights, delivery, and team leadership. That means I see patterns across the entire chain and know how to make improvements without disrupting momentum.
A Personal Note
I believe in growth that protects people. I believe in systems that make creative work easier. And I believe that when operations are built with intention, leadership can focus on what matters most.
Also, Ruby, my dog and unofficial metadata mascot, occasionally makes cameos in person and in video meetings. She is my service dog and a steady partner in managing an acquired neurodiversity that shapes how I work. She is a big fan of aligned systems, hand puppets, and long walks.
Contact Me
📧 Email: rebecca@integrationtherapy.media
📍 Address: 2219 Main St., #392, Santa Monica, CA 90405
📞 Phone: 714-248-6111